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Archive for October, 2012

1000 words…..

When greeted with this assignment I was delighted to actually step outside the normality of multimedia and embrace a potential new skill, and gain the opportunity to begin my networking as I will soon fully graduate from multimedia.

By completing this project I had a chance to step out of my familure zone of designing and apply my hand to hosting an event.

Before we could start planning our team has to communicate with the CS and explore their ideas further. There was a preliminary meeting set up as a meet and greet.

After the class meeting with Creative Spark (CS), Martin and I engaged with initial talks with Sarah in an attempt to discover what the CS had to offer and to what direction they would like our team to follow during our promotion of their services.

The meeting was successful with Sarah explaining we had full creative responsibilities for this project as the CS was the beneficiary of this service, not the director.

With the strong creative licence my team obtained we searched for a project that would strongly benefit the CS and raise public awareness for their services.

As the project was potentially limitless for our promotional options out team wanted to set the bar high and started to explore some of the world’s most extravagant exhibitions and were drawn to exterior light projections. (view here)

From our initial discussions and viewing of the CS building our team were drawn to the external wall of the CS building, as it fashioned large white painted walls – perfect for displaying light projected images.

Following further investigation into light projections our team discovered it would take a massive amount of time and dedication to complete the visualisations we desired, coupled with the high costs to project this show and the unpredictability of Irish weather, we decided to focus our efforts on a more achievable target.

During a team meeting we all agreed the main focus of this project was to introduce the CS to the public and schools, showcase the creative arts in DkIT and raise awareness for the services offered in the CS. By using a process of mapping our thoughts we discovered an option of holding an open day and inviting the public and schools to this event, all while showcasing work from DkIT students. Our goals were as follows:

  1. We wanted to promote the Creative Spark and raise awareness for its services,  both brining the CS to the people, and the people to CS
  2. We wanted to promote the services available in DkIt
  3. We wanted to promote ourselves and pose a new challenge that would combine our skills.

We then began to arrange content for our new project.

Martin and I took charge of obtaining students work. We focused mainly on the various design aspects, ranging from 3d, flash, graphic design, HCI and web design. Splitting the tasks up evenly I spoke with Keiran and Peter

As mentioned above,  I liaised with various lecturers and gained their assistance in obtaining peoples projects. This was the by far the most time consuming element of our project.

Some of the issues I faced,  most minor but heavily time consuming issues prior to assembly, these ranged from:

  • Unifying all motion based projects into one format. To do this we had use a video screen grab of the projects and convert these to AVI. Considering some of the projects were over 4 minutes in length this was very time consuming.
  • The majority of projects had file names like ”MyProject” or “major_Project” and made identification of the author near impossible. So I had to liaise further with lecturers to fund the correct author for the content
  • Reinstall PHP & MYSQL settings on individual websites so we could have them fully functional and make a screen recording of the site
  • Unify sizes of graphic work to A2

I decided the best method to display the work was to make a show-reel of them.  While making the show-reel I found the video transitions between subjects (i.e. flash to websites) too be very blank so I went and arranged a bunch of 3d intro’s. Factoring design and render time I found this to be very time consuming taking on average 3 hours to render, 3 hours design time.

I just did not have the spare time to dedicate to rendering & design, so I sourced some files on youtube and edited these to suit our needs. This greatly reduced design time and I was able to render a file over night to save time.

During this time I also designed an advertising poster for the event. After reviewing prior graphical advertising campaigns by CS I designed a poster that remained in the confines of their already established brand image. For this I had to ensure all fonts, colours, layout and general scheme fitted into this image.

When designed and printed I distributed the poster throughout various places in the college, ranging from the Canteen, the Carrolls building and all notice boards in the Nurses building and the main DkIT building. I also left some posters in local shops around the surrounding area.

To assist other groups for this project I also gave them our printed poster to use, and I also designed various flyers for people to distribute. These were handed about around Dundalk including the Marches and all over the college so they proved fruitful for not only our group, but others too.

I also mailed O’Fiach College on two occasions to see if I could meet with the art/computing/design departments to extend an invitation to our open day. Alas both Emails were not replied to. This could have been a rewarding experience. Not only for our group, the CS and DkIT, but it would also be very fruitful for participants of media courses in O’Fi. The students would have a fantastic inopportune to meet and greet some future designers.

For potential students I also thought it would be a good experience for them to meet lecturers and scope out some inside advice in gaining a place on the course.

Martin and I arranged for the use of easels from DkIT to exhibit the graphical elements of our designs and on the weekend before the open day Martin and I took them home for the weekend to clean them.

Gripped with a few bottles of cleaner and a nice pair of Marigold gloves I attacked them on a fresh Sunday morning (Beats going to mass)

I also had the joys of arranging projectors for the event (always a fun task).  I was advised from initial enquirers our department had enough projectors and I did not feel any urgency to book them.

By the time I went to book them  (1 week) I was advised by booking notice was not enough and uttered I could not get them. this was the start of the pressure, the only person who could actually get them was on a Nordic mission and would not be back in time to aid me.

So, it turned out I was able to get them in the long run.. so it saved a little pressure. just in case, I booked a second projector as a spare -Sarah in the CS was more than happy to assist me there.

On the day of the event Martin and I had a busy time.  As far as I can recall neither of us stopped working for the entire day.

After finalising the show reels for the event we went off to set up the event.

We arrived at the CS at 1:45pm and instantly met Sarah and Sophie. We discussed our plans and brought them through our set up. They were very impressed with the work we put in na d even complimented us on our organisation skills, mentioning frequent communication been good….so we started to set up the easels & graphical elements.

We soon realised that the printed posters were unable to support their own weight when been displayed so we had to add some backing cardboard to ensure they would display correctly. (thanks to Martin for hopping into the bin for the cardboard)

We arranged the easels, arranged the graphics and the refreshments.

When the projector arrived I set it up using my laptop and started to display it coupled with a chosen musical scoreline and all was set for visitors.

Alas, on the night there was very little footfall for the show. It was a cold and wet Monday night and I am sure the safety of leaving a fire lit sofa was enough to make the public forget about out event. It is a pity though, I at least expected a show from DkIT students and staff – but I guess it just was not meant to be!

On reflection I very much enjoyed this project, I found having an unrestricted theme a fantastic way to explore the skills we have learned over the years. I found the trust to allow us to preform our project externally from DkIT worth wile too

I have also entered various other blogs about creative spark, please feel free to check them out

RESEARCH AND DEVELOPMENT

 

When initially invited to complete a project for the Creative Spark (CS) our team explored the possibility of presenting a light show projected on the external wall of the CS building.  Our aim for this project was to draw attraction to the building and thus enhancing attention for the CS.

As students of DkIT we have been introduced to 3d design, flash animation and basic film procedures. We, as a team felt this background would be suitable to host and promote such an event.

Our research for this matter was thorough, exploring various light shows from all over the world. We examined the following shows

From research on this subject we were drawn to Kit Webster. Kit Webster is a mixed media artist working with Building Projections, Projection Mapping, Video Sculpture, New Media Installation, Light Sculpture and judging by their vimeo site are one of the market leaders in such projects.

We attempted to contact kit via their website to ask for advice and guidance for this project, but to no avail. Either they missed our mail or chose not to reply, but it was a fruitless effort.

We then took the lead ourselves and went to research this subject further but, from this research we found it very expensive and way outside our means. Couple the costs and considering the Irish weather is so unpredictable we decided to abandon this idea and start planning again.

We then sat and started a mind map. it was obvious from this mind map that out goals were three fold.

  1. We wanted to promote the Creative Spark and raise awareness for its services,  both brining the CS to the people, and the people to CS
  2. We wanted to promote the services available in DkIt
  3. We wanted to promote ourselves and pose a new challenge that would combine our skills.

We then explored the possibility of hosting an open day for the CS while showcasing past years projects from DkIT and more important give the public a reason to visit the CS

 

Our first steps for this new project was to fully understand the concept of an open day and how to fully utilise our skills while presenting it.

 

Some of the key aspects and strengths of holding an open day are:

 

  • Open days ware a beneficial way of both bringing a product to the people and more so the people to the product.
  • A great way of generating awareness for an organization.
  •  An open day gives people the chance to see what’s on offer in an easily accessible way.
  • Generates word of mouth.
  • Benefits both the organization and the publics.
  • Depending on scale it can be reasonably inexpensive.

This suited our team perfectly we not had a relatively expensive but highly effective way to promote the CS while highlighting works in DkIT. We originally intended to focus on potential clients and residents of the CS, but by holding an open day we could attract a wider market for the event.

Our team had the ability to obtain its content right here in the college, use items from the college, such as easels and projector  in the promotion and collectively utilise the skills personal gathered  while been a student in DkIt to present the CS in a professional manner.

After various team meetings our team had formulated a plan. We would use content from the last three years as a bench mark of what the CS can offer new residents and potential students.

Once digital content was gathered Martin and I went to assemble this in a presentable form, it ranged from

  • Printing graphics on A2 paper and displaying these on Easels
  • Assembling prior projects in 3d, flash, director, games dev and web design into a show reel which could be projected inside the CS building
  • Arranging introduction graphics for said show reels

This was the most taxing part. We faced some minor but heavily time consuming issues prior to assembly, these ranged from:

  • Unifying all motion based projects into one format. To do this we had use a video screen grab of the projects and convert these to AVI. Considering some of the projects were over 4 minutes in length this was very time consuming.
  • The majority of projects had file names like ”MyProject” or “major_Project” and made identification of the author near impossible. So, Martin and I had to liaise with lecturers to fund the correct author for the content
  • Reinstall PHP & MYSQL settings on individual websites so we could have them fully functional and make a screen recording of the site
  • Unify sizes of graphic work to A2

 

As our team wanted to display the graphic design elements on paper Martin took charge of getting printing prices from various shops.

From this Martin obtained a price of €4 per page (some were as high as €18/page). This €4 price, whoever cheap it was, was still stretching our pockets as we were printing 15 designs.

To combat this Martin went and obtained sponsorship from Musgrave’s cash and carry. This enables us to successfully complete the printing and even gave us an opportunity to offer refreshments. We were able to provide 3 crates of fizzy drinks and one large box (60 packs) of crisps.

This was the final piece of the puzzle fixed, we now have all elements to host an open day in the CS building.

Our team had various meetings/phone calls with Sarah and Sophie in order to ensure out open day suited their requests too, as this event was to benefit them too!

Niamh McHugh had a vital part to play in this project too. Niamh took charge of Social media setting up a Facebook account and a Twitter account.

By doing so she was able to promote our event via the internet gained 21 accepted invitations to the event on FB and tweeting 4 times and gaining 12 followers on twitter.

Niamh also took notes at the meetings and on the day of the event collected the printed posters from the print house. Niamh also had the task of collecting the projector from DkIT after a painful booking process by me.

The day of the show Martin and I went to the CS at 1:45pm and started to set up the show. We needed to attach the A2 prints to more sturdy cardboard in order to display them correctly on the easels.

Finally we were ready to start our show at 4pm, and the rest is history….

 

 

 

 

 

 

 

Gallery

Pics from the Creative Spark “event”

Today…. is the day

Finally all preparations are finished..

 

Martin and I brought the easels home over the weekend and spent some long hard hours scrubbing them. We have dropped them down to the Creative Sark and are now getting the videos ready..

Marting and I have pieced together work from the last 3 years to highlight the work we have completed! We are including 3d, graphic design, web design and games design.

We have pieced them together using final cut pro and have added some extra 3d elements. I used some templates found on youtube to heighten the experience.

We will keep the post updated throughout the event

Sunday – the day before

Little Sunday morning cleaning

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All systems GO!!!

With the 22nd approaching fast our team are arranging the final steps of the project.

We have set up a Facebook and twitter account to assist us in promoting the open day.
I have shared the Facebook event on the DkIT student union page, the CM page and the general DkIT page on Facebook..

I have arranged for the DkIT radio to promote it throughout its shows – hoping it starts up before the event….

I made posters for the event and posted them in various places over the college in an attempt to rise awareness

Naimh contacted Creative Spark and requested they upload our poster on their website and promote the event via their Facebook and twitter.

I think from all this promotion, coupled with the other groups we will generate a substantial footfall level and raise awareness of both DkIT and Creative Spark.

Martin arranged sponsorship for the printing of students graphics, all of which will be done on A2 size poster paper.. arranged for 4euro each

We will also offer small refreshments at the event, thanks to the sponsorship.

We have gathered work from Keiran and JJ so we can display HCI, 3D, Graphic design. I am still waiting on the Website projects from Peter Groslin.